What is Service Design?

Service Design is about applying design to services & experiences. In the same way that you can design physical objects such as a toaster or a digital products such as an app, you can also design a service. Service Design is the glue that binds different elements to create an overall experience.

For example, a good restaurant is not just about the food. The location, venue design, lighting, music and wait staff are also important parts of the customer's experience. A dining experience is created by connecting and integrating the different elements that make up a service. 
 
This short video explains the basics.