Learn from global leaders.



Marc co-authored the award winning book "This is Service Design Thinking" with Jakob Schneider in 2010.  He is adjunct Professor at various universities, and speaks about service design and innovation around the world. He also co-designed digital customer experience tools: Smaply and ExperienceFellow.


Lauren is a designer, innovator and entrepreneur. Known also as ‘redjotter’ (from her popular design blog), Lauren co-founded UK based Service Innovation consultancy Snook at just 23 years of age. She was recently featured in Management Today and ELLE as one of the top business women changing the world.


Xin is Professor,  School of Design at Jiangnan University. He holds a PhD in Design from Carnegie Mellon University with research interests in interaction and service design, cultural studies, and product development. He is currently leading a “Redesign Design Education” movement in China. It aims to reform design education and evolve principles of design, from “logic of things to logic of behaviors.”



Adam is co-founder of WorkPlayExperience, and co-initiator of the Global Service Jam. He is a customer experience consultant, comedian and actor with a background in psychology.  He incorporates theater, film, stand-up comedy and storytelling into his approach to service innovation.

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