Showcasing Asia's best examples of Design-Led Innovation.

Service Design Hong Kong is an Asia-Pacific regional conference dedicated to customer-centric business design.

Great for:

  • Organisations wanting to kick-start a culture of innovation and entrepreneurship across their business

  • People wanting to explore or transition to a career in Service Design or a related field

  • Anyone interested in learning how to design innovative business models and seeing case studies from across Asia

The conference explores the following topics: 

  • Service Design
  • Design Thinking
  • Customer Experience
  • Innovation
  • Digital Transformation
  • Artificial Intelligent Services

What is Service Design?


Service Design is about applying design to services & experiences. In the same way that you can design physical objects such as a toaster or a digital products such as an app, you can also design a service. Service Design is the glue that binds different elements to create an overall experience.

For example, a good restaurant is not just about the food. The location, venue design, lighting, music and wait staff are also important parts of the customer's experience. A dining experience is created by connecting and integrating the different elements that make up a service. 
This short video explains the basics. 


Keynote Speakers: 


Marc co-authored the award winning book "This is Service Design Thinking" with Jakob Schneider in 2010.  He is a Professor at the Management Center Innsbruck in Austria, and speaks about service design and innovation around the world. He also co-designed digital customer experience tools: Smaply and ExperienceFellow.


Markus is co-founder of WorkPlayExperience and co-initiator of the Global Service Jam - the world’s biggest ever service design event.  He is a service innovator, qualified scientist and accomplished musician who has worked with telecommunication, engineering, banking and IT sectors. 


Lauren is a designer, innovator and entrepreneur. Known also as ‘redjotter’ (from her popular design blog), Lauren co-founded UK based Service Innovation consultancy Snook at just 23 years of age. She was recently featured in Management Today and ELLE as one of the top business women changing the world.


Adam is co-founder of WorkPlayExperience, and co-initiator of the Global Service Jam. He is a customer experience consultant, comedian and actor with a background in psychology.  He incorporates theater, film, stand-up comedy and storytelling into his approach to service innovation. 


What can you expect?

Not your average conference

As service designers, we want you to personally experience and understand the value it can bring to your own business. We believe in you can learn and have fun at the same time, so can expect an immersive and hands-on experience that will continue to inspire you long after the event. 

Our two-day program is designed to change the way you think about service innovation and customer experience and give you the resources to start applying the methods. With "Asia's world city" as our stage and the world's leading experts to advise you, this will be a conference experience like no other. 

 Join us in Hong Kong on September 29th & 30th, 2016.

Sponsors & Supporters: