Program 2019

Your full 2-day experience includes

Day 1

Thursday, 7 November 2019

Day 1 brings everyone together for stories, case studies, interactive sessions and conversations led by speakers from different countries and perspectives within the region.

Liang Yi Museum

A museum of design, craftsmanship and heritage in the heart of historical Hong Kong

181-199 Hollywood Rd, Sheung Wan, Hong Kong

The Liang Yi Museum is located on Hollywood road, within a ten minute walk from either Sheung Wan or Sai Ying Pun MTR stations.



Get your badge and grab a coffee


Let’s get started!


Talk #1: Experience-driven design literacy

Bridging knowledge and practice for service innovation

Our world is facing complex problems. Solving them requires collective intelligence and effort. The co-design process allows experts from different domains to collaborate on a shared goal. However, establishing a mutual understanding of such a goal is difficult because these experts have little in common in terms of knowledge and aspiration. In this talk, I will introduce experience-driven design literacy—a knowledge base for experience-driven design. This kind of literacy ensures that all members of the co-design team are on the same page when discussing, exploring and envisioning service design propositions.

Bruce Wan
Assistant professor in the School of Design at The Hong Kong Polytechnic University
About speaker


Talk #2: Your solution is not my problem

Designing for mental health

The ubiquity of smartphone applications has given rise to new opportunities at the intersection of mental health and wellness. We are able to better access and deliver care, and pulse-check how people are doing. But what if our best intentions lead somewhere unexpected?  In this fascinating talk, Megan takes us on a journey through real human stories about mental health and how they impacted her own journey as an entrepreneur.

Megan Lam
Co-Founder & CEO at Neurum Health
About speaker


Time for a break


Talk #3: Localising Human-Centred Design

Landing a global concept in a local context

The popularity of Human-Centred Design has led to a number of organisations in the Philippines, launching innovation initiatives using this framework. But the framework itself may not work as effectively if not customised to the culture, constraints, and context of a country. In this talk, Birdie will be sharing his learnings in conducting design research in his country, and how his team has come up with ideas on to localise the HCD framework to meet each project's unique context.

Birdie Salva
Co-founder and Principal at Curiosity Design Research
About speaker


Talk #4: From the plate to the planet

Food Made Good

The food on our plate gives deep insight into what’s happening in the world on a larger scale. By understanding food from different perspectives, can we speed up our ability to find and build sustainable practices and achieve genuine impact at scale. But given current business models in the food industry, how can we make this practical and accessible? In this talk Heidi talks about how the ‘Food Made Good’ program is being applied at different levels of the food industry from small take-aways to chain restaurants, suppliers, producers, government and communities to have systemic impact. This type of change takes a lot of courage and a willingness to challenge ‘business as usual’.

Heidi Spurrell
CEO Food Made Good HK
About speaker


Lunch time

Healthy and nutritious with a focus on health, sustainability and zero waste.



Get energised again and ready for the second half of the program.


Talk #5: From the street to the heart

Why love and kindness matters

When societal problems are perceived as ‘too hard or complex’ to solve, they can easily become  invisible or ignored. Jeff and his team at ImpactHK have gone back to the basics of what it means to be a human being to address this challenge. Harnessing the simple yet transformative power of kindness, they are having unprecedented success with homeless people in Hong Kong. In this talk, we will see how uncommon human behaviours such as love and kindness are driving transformative change in Hong Kong.

Jeff Rotmeyer
Founder of ImpactHK and Love 21 Foundation
About speaker


Panel discussion: Impact at scale

In a world of ever increasing complexity, how can we design new systems and structures that can scale in better service of humanity? This panel discussion tackles the tough topics and provides pathways for overcoming unsustainable business practices.

Sue Toomey
Executive Director at HandsOn Hong Kong
About Moderator
Olivia Wong
Head of Diversity & Inclusion Development at John Swire & Sons (H.K.) Ltd
About panelist
David Kohler
Head of Experience Design & Culture at Generali Asia
About panelist
Gaëlle Loiseau
CEO at Shared Value Project Hong Kong
About panelist
Sky Siu
Executive Director at KELY Support Group
About panelist


Coffee and tea break


Energiser for the home stretch!


Talk #6: People and their money

Understanding the behaviour of unbanked people in Indonesia

Much of the adult population in Indonesia who are unbanked or underbanked relies purely on cash for daily transactions. They keep their money at home, in piggy banks, or informal neighbourhood saving programs. Such ways of using and saving money is prone to theft and uncertainty. In this case study, Sulis looks at the challenges of understanding people's relationships to money and changing their habits to better protect themselves.

Ketut Sulistyawati
Co-founder and principal consultant at Somia Customer Experience
About speaker


Talk #7: Designing for a multi-sided marketplace

Service design in tech

Although Grab is known for its pursuit of building the SEA super-app, many of the products it offers are actually services that happen both online and offline, with multiple (and often competing) stakeholders. How can service design contribute and what does it look like within the context of a fast paced tech company?

Stephanie Lukito
Design Strategy & Research Manager at Grab
About speaker


Closing and wrap-up

Share your ideas about design for impact with other attendees while having a drink. Don’t forget to exchange business cards and make plans to have an impact together.


Drinks and nibbles

Share your ideas about design for impact with other attendees while having a drink. Don’t forget to exchange business cards and make plans to have an impact together.

Day 2

Friday, 8 November 2019

Day 2 is all about activating what you learned on Day 1 with our ‘Design For Impact’ program. This program will encourage participants to think and act from multiple perspectives in a systemic way to come up with more valuable and impactful solutions.

Day 2 will also take place at Liang Yi Museum, 181-199 Hollywood Rd, Sheung Wan, Hong Kong

09:00 - 17:00

Design for Impact

Harnessing the power of communities to drive change

Here’s where you get to embrace and kick start your ability to ‘Design for Impact’ and create the change you want to see in the world.

Drawing from practices from fields such as science, psychology, behavioural economics, theatre and drama, Adam Lawrence will lead you on a powerful journey of personal transformation.

This is an immersive learning experience designed to operate on the level of your head, heart and hands. You will apply innovative methods to complex problems to seed and drive desired changes.

The ‘Design for Impact’ program is a major SDHK event highlight, led by one of the best practitioners in the world and supported by Hong Kong's best design mentors. You’ll be forever glad you were part of it!

Adam Lawrence
Co-author of 'This Is Service Design Doing' & co- founder of the Global Service Jam
About facilitator

17:00 - 20:00

Closing party

Live music, drinks, nibbles and amazing conversations!


Saturday, 9 November 2019

Are you hungry for deeper learning experiences with the world's leading practitioners? The SDHK+ ticket gives you access to our exclusive Day 3 Masterclasses.

Note: The Masterclass package cannot be purchased separately from the SDHK event. It is an optional extra day to the program for those who want a personalised learning experience.

Impact Leadership

This immersive and action-oriented session will dive into the complexity of systems thinking and leadership. Discover the core capabilities needed to drive high-impact strategies, resolve complexity, and find new opportunities in adverse conditions.

Impactful Leadership depends on the successful culmination of strategy, culture, and execution. As a leader, you will need to align and activate your organisation to navigate the rapidly changing world, which is moving from ego-centric to eco-centric.

The session will activate head, heart, and hands, taking a practical, ‘learn by doing’ approach and disrupt ‘Design is only for abundance’ by giving you the tools you need to activate, lead and have an impact within constraints. Drawing from a combination of leading business practices, you will learn how to make impactful leadership an integral part of your style.

Adam Lawrence
Work.Play.Experience, Germany
Kate Okrasinski
MAKE Studios

Designing the future through speculative design

This inspiring workshop is an introduction to speculative design and how its used it to explore more desirable futures through prototyping scenarios. Deepen your practice and be equipped with the powerful tools and essential frameworks needed to gain insight and inspiration to navigate our uncertain and volatile future.

Stephanie Lukito
Daniel Christiansen
MAKE Studios

Who should attend?

  • People driving innovation, transformation, and change in any sector
  • Innovators, business leaders, and entrepreneurs who would like to lead and drive change
  • HR, Talent management and employee engagement professionals
  • Product & Service Designers, Design Thinking practitioners, Customer Experience & User Experience leaders

Learning outcomes

After taking this masterclass, you will have the impact leadership skills to:

  • Spark and activate desirable change within your organisation
  • Mobilise teams around a common vision and instill in them the motivation to succeed
  • Turn ideas into opportunities for innovation and growth through prototyping and story-telling
  • Identify the innovations systems, culture, and capability your organisation needs to maximise and sustain innovation efforts

Strategic Foresight

A hands-on and inspiring workshop about how to gain insight into the future and unlock the potential within it. Learn how to navigate uncertainty, sense, and articulate scenarios that can create a compelling vision for your organisation.

Nicolas Arroyo
Bespoke, Denmark
Daniel Christiansen
MAKE Studios
Grab your ticket