Service Design Hong Kong

A conference with a difference 


***Event SOLD OUT***



Showcasing Asia's best examples of design-led innovation.

Service Design Hong Kong is an Asia-Pacific regional conference dedicated to customer-centric business design.

Great For


Kickstarting Innovation

Organisations wanting to kick-start a culture of innovation and entrepreneurship across their business.

Breaking into the Field

People wanting to explore or transition into a career in service design, design thinking or experience design.

Designing your Business 

Anyone interested in learning how to design innovative business models and seeing case studies from across Asia.

We'll explore the following topics

  • Service Design
  • Design Thinking
  • Customer Experience
  • Innovation
  • Digital Transformation
  • Human-Centred Design
  • Experience Design

What is Service Design?

Service Design is about applying design to services & experiences. In the same way that you can design physical objects such as a toaster or a digital products such as an app, you can also design a service. Service Design is the glue that binds different elements to create an overall experience.

For example, a good restaurant is not just about the food. The location, venue design, lighting, music and wait staff are also important parts of the customer's experience. A dining experience is created by connecting and integrating the different elements that make up a service. 
This short video explains the basics. 



Paired with
Local Experiences.


Learn from global leaders.



Marc co-authored the award winning book "This is Service Design Thinking" with Jakob Schneider in 2010.  He is adjunct Professor at various universities, and speaks about service design and innovation around the world. He also co-designed digital customer experience tools: Smaply and ExperienceFellow.


Lauren is a designer, innovator and entrepreneur. Known also as ‘redjotter’ (from her popular design blog), Lauren co-founded UK based Service Innovation consultancy Snook at just 23 years of age. She was recently featured in Management Today and ELLE as one of the top business women changing the world.


Xin is Professor,  School of Design at Jiangnan University. He holds a PhD in Design from Carnegie Mellon University with research interests in interaction and service design, cultural studies, and product development. He is currently leading a “Redesign Design Education” movement in China. It aims to reform design education and evolve principles of design, from “logic of things to logic of behaviors.”



Adam is co-founder of WorkPlayExperience, and co-initiator of the Global Service Jam. He is a customer experience consultant, comedian and actor with a background in psychology.  He incorporates theater, film, stand-up comedy and storytelling into his approach to service innovation.

Case studies from local & regional experts.



Two days of education, action, and adventure.


Not your average conference.

What Can You Expect?

As service designers, we want you to personally experience and understand the value it can bring to your own business. We believe in you can learn and have fun at the same time, so can expect an immersive and hands-on experience that will continue to inspire you long after the event. 

Our two-day program is designed to change the way you think about service innovation and customer experience and give you the resources to start applying the methods. With "Asia's world city" as our stage and the world's leading experts to advise you, this will be a conference experience like no other. 

 Join us in Hong Kong on September 29th & 30th, 2016.

Located in dynamic Hong Kong.

Eaton House

Day one will be full of engaging and inspiring talks and discussions. It takes place at Eaton House, an inviting and relaxing collaboration and social space.

Throughout the City

Day two's activities will be hands-on and spread across Hong Kong, from a socially-conscious eatery to city's hub of fintech entrepreneurship.