We are inspired by the role service design can play in shaping and building a better world.

Congrats, you found the SDHK easter egg!


We are a community of practitioners who are interested in highlighting the role and importance of Service Design.

  • Beyond teaching and learning, we are interested in creating transformative experiences so that people feel activated and inspired to affect change.
  • More than networking, we connect people in meaningful ways to build lasting bonds and a spark a sense of community.
  • We encourage, invite and welcome different perspectives so that we can share, learn and respectfully challenge each other.
  • And last but not least, we know how to have fun!

We champion non-traditional applications of Service Design that blur the boundaries between human-centric design disciplines for greater impact.

  • Hong Kong is a global hub for innovative ideas and practices, we celebrate what is unique and different in this part of the world.
  • We deliberately design valuable experiences for participants, speakers, sponsors and partners.
  • Our MC’s are story-weavers who can tap into the deeper narratives and trends that participants would like to explore.

Company and personal benefits

Professional development

Understand design-led innovation in Asia

We showcase the best examples of design-led innovation from around the region. You will gain unique perspectives about localised approaches and challenges.

A regional network & community

Accelerate your personal and professional development, by joining a community of people who share your passion for creating a better future for humanity.

Immersive learning

Learn about the value of design- led innovation and how to apply it in the real world, with keynote talks, stories, interactive sessions and workshops over 2 days.

Business innovation

Enhance the quality of solutions

Human-centric methods lead to better solutions by collaborating and co-design with others.

Increase the adoption of services

Customers are more likely to embrace the outcome when they are involved in the innovation process.

De-risk innovation

Test ideas with customers continuously to lower the risks.

Improve the ability to adapt

Design Thinking methods help people to respond and adapt to rapid changes in their environment.

Who is coming?

SDHK gets a global audience of around 200 business & innovation leaders from corporate & academic sectors as well as entrepreneurs, the government and social enterprises. This year we have attendees signed up from HSBC, YouTube, Standard Chartered, AXA, SunLife, Credit Suisse, UBS, Facebook, Cigna, Walmart, CLP, regional universities and HK gov depts.

What is Design Thinking?

Design Thinking is an inclusive and creative approach to problem solving. It encourages participation and transparency while creating outcomes that are beneficial for people, businesses, communities and nations.

What is Service Design?

Service Design is the deliberate creation and coordination of solutions, services and experiences that ensure companies, educators and governments deliver meaning and value for humanity.


2019: Design for Impact

Jeffrey Koh

Jeffrey is a Partner and Director of Strategic Ventures at Chemistry in Singapore. He is charged with exploring Blue-sky activities on behalf of the organisation. Previously he was a lecturer at UNSW, Peer of the Australia Council for the Arts, Assistant Director at the National Gallery Singapore, an interaction designer at OMA, and helped open the London Office for KesselsKramer. He has degrees in Fine Art, Design, and earned his PhD in Engineering Sciences at the National University of Singapore.

Read more about Jeffrey on LinkedIn

Megan Lam

Megan is Co-Founder & CEO at Neurum Health and she is excited about meaningful changes in psychiatric and neurological disorders. Technology has offered new potentials in the way we conceptualise, innovate, and deliver care. These meaningful changes emerge from the intersections of different fields, driven by people coming together to solve shared problems. I believe that interdisciplinary collaborations between clinicians, engineers, researchers, designers, entrepreneurs, patients etc. are paramount for progress.

Read more about Megan on LinkedIn

Jeff Rotmeyer

Jeff Rotmeyer is founder of ImpactHK and Love 21 Foundation. He is passionate about supporting those held back in our society by a lack of opportunity.

Both Love 21 Foundation and ImpactHK provide a wholistic approach to empowering individuals, giving them a true opportunity to reach their potential.

Read more about Jeff on LinkedIn

Ketut Sulistyawati

Sulistyawati, PhD is the co-founder and principal consultant at Somia Customer Experience. She lives in Bali, Indonesia, and works on strategic and experience design projects for regional and international clients. Sulis is passionate about understanding human behavior and using holistic design to solve problems.

Read more about Sulistyawati on LinkedIn

Bruce Wan

Bruce is an assistant professor in the School of Design at The Hong Kong Polytechnic University. He research focuses on technology-mediated experience design that supports human flourishing. He builds bridges between the academic world and business. In particular, he addresses challenges that impede the design process in co-design practice. He is dedicated to educating a new breed of designer for service innovation. He is currently working on the co-design process for technology-mediated experiences in tourism, leisure, service innovation and social design.

Read more about Bruce on LinkedIn

Olivia Wong

Olivia is Head of Diversity & Inclusion Development at John Swire & Sons (H.K.) Ltd, a role that was newly created in August 2018. A passionate advocate for inclusion in the workplace and inclusive leadership, she is responsible for developing a coherent diversity and inclusion (“D&I”) strategy and aligning D&I initiatives across the Swire Group. The strategy aims to create a more supportive and inclusive work environment for all staff. Swire is one of the first conglomerates in the region to pioneer a dedicated role in D&I within the organisation.

Read more about Olivia on LinkedIn

Heidi Spurrell

Heidi’s work in food policy with London and Amsterdam-based sustainability NGOs allows her to offer a global perspective to Hong Kong’s dining scene as she ambitiously gears towards driving sustainability as the norm in the F&B industry through the HK chapter of the UK’s Sustainable Restaurant Association’s Food Made Good (FMG) program which had it’s Asia Launch in June this year. With FMG HK she is bringing a branded social enterprise to Hong Kong that has been operating successfully in the UK since 2010.

Gaëlle Louiseau

More about Gaëlle coming soon.

Read more about Gaëlle on LinkedIn

Adam Lawrence

Day 2 will be led by Adam Lawrence, where we will collectively Design For Impact.The Service Design guru, and Co-Author of 'This Is Service Design Doing' will use his background in psychology and acting to spark moments of transformative learning. Attendees will experience a shift in understanding and feel both activated and able to affect change.Adam is co-founder of WorkPlayExperience, and co-initiator of the Global Service Jam - the world’s biggest ever service design event (so far). He is a co-author of the top selling book, This is Service Design Doing.

Read more about Adam on LinkedIn

Grab your ticket

Previous Speakers

2018: Human Futures in Smart Cities

2017: Making Change

2016: Service Design


Let’s co-create. We are always looking for people and organisations to collaborate with. Whether through a partnership or sponsorship, we will create lasting value for you and your organisation.

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